72%
Citation Increase
Customer Success Story
How RE24.energy Achieved 72% Citation Growth
From zero AI visibility to consistent citations across ChatGPT, Claude, Gemini, and Perplexity—a renewable energy SaaS platform's 87-day journey to AI-recognized authority.
Results at a Glance
31%
Share of Voice
87 days
Time to Results
4.2x
Perplexity Growth
RE24.energy provides real-time renewable energy optimization for commercial and industrial facilities. Their platform integrates with solar, wind, and battery storage systems to maximize efficiency and ROI through AI-powered forecasting.
Industry
Renewable Energy Tech
Founded
2021
Target Market
Facilities managers
Key Differentiator
AI-powered forecasting
The Challenge
RE24.energy had strong SEO performance and quality technical content—but zero presence in AI-generated responses. When prospects used ChatGPT or Perplexity to research renewable energy solutions, competitors dominated the conversation at 67% mention rates while RE24 remained invisible.
The disconnect was critical. Buyers were using AI assistants earlier in the research process, forming vendor shortlists before traditional search even began. Being absent from AI responses meant being absent from consideration entirely.
Core obstacles:
- 0% citation rate across all major AI platforms
- Competitors mentioned in 67% of renewable energy SaaS queries
- Strong SEO but no translation to AI platform visibility
- No systematic approach to tracking or improving AI citations
Implementation Journey
A 12-week sprint from zero visibility to industry-recognized authority.
Week 1-2
Baseline Assessment
- Mapped current citation landscape across AI platforms
- Identified 47 target queries in renewable energy vertical
- Analyzed top 5 competitors' citation sources
- Discovered 0% mention rate for brand-relevant queries
Week 3-6
Content & Authority Building
- Published 8 technical blog posts on renewable energy optimization
- Secured 12 citations from industry publications
- Optimized existing documentation for AI discoverability
- Implemented structured data across key pages
Week 7-10
Monitoring & Iteration
- First citations appeared on Perplexity (Week 8)
- Adjusted content based on AI platform feedback loops
- Expanded query coverage to adjacent topics
- ChatGPT citations began appearing (Week 9)
Week 11-12
Acceleration Phase
- Citations across all platforms established
- 31% share of voice achieved in target queries
- Consistent mention rate: 18% of renewable energy queries
- Competitor gap closed from 100% to 12%
Key Takeaways
Four insights that drove RE24's transformation from invisible to industry-cited.
Technical depth wins
Blog posts with specific data points and case examples were cited 3x more frequently than general overviews. AI platforms reward substance over superficial content.
Authority multiplier effect
Citations from 3-4 high-authority publications created a cascading effect across AI platforms within weeks. Quality sources matter exponentially more than quantity.
Platform timing differences
Perplexity responded to new content in 5-7 days. ChatGPT took 3-4 weeks but showed higher long-term retention. Patience and persistence both matter.
Niche-first strategy
Starting with low-competition, specific queries built authority that later transferred to broader industry terms. Established credibility before competing for high-volume keywords.
"We went from invisible to consistently cited in 3 months. Mentionary showed us exactly where we were missing citations and which content formats AI platforms preferred. We're now mentioned alongside industry leaders in renewable energy queries."
Sarah Chen
Head of Growth Marketing, RE24.energy
Results based on 87-day tracking period (October 2024 - January 2025) across ChatGPT, Claude, Gemini, and Perplexity. Citation metrics validated through automated daily query execution and manual spot-checking.
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